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TARGETED EMAIL

TARGETED EMAILFOR BROOKFIELD CRAFT CENTER

Brookfield Craft Center found email to be their best tool for enrollment in craft classes when enticing images, concise course descriptions, date, time, cost and sign-up links all arrived neatly in students' inboxes. We broke down the housefile email list into students' interest by art medium. Students received all the class information they wanted, and nothing they did not want.