Visual identity for Elder pathways
Licensed social worker and business owner Marcie Dimenstein sought to take her brand to the next level with a cohesive visual identity. The client wanted to evoke a zen-like, calming mood for her geriatric care management business and psychotherapy practice. She envisioned a nature-based design with a warm, textured background. Together we looked at leaves and flowers as inspiration and ultimately landed on a tree of life motif with a meandering footpath. Her new logo and look now grace her website, business cards and marketing brochures.